By October 2025, the brand had expanded into 20 major markets, and its Genesis Magma Program formed part of its expansion into high-performance vehicles and motorsport.
Genesis was the first luxury division established by a South Korean automaker. The brand entered the United States in 2017 and Europe (including the United Kingdom) in 2021. In November 2025, Genesis surpassed 1.5 million units in cumulative global sales, reaching 1,510,368 units within a decade of its launch. In 2024, South Korea and United States comprised 57% and 33% of total sales, respectively. In December 2024, the Genesis Magma Racing Team was founded, with the GMR-001 LMDh car competing in the FIA World Endurance Championship from 2026.